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5 Ways to Build Your Personal Brand (And Why You Need To)

02 February 2017

Your personal brand is what you’re known for and how people experience you. Your brand is your perceived business worth. Do you agree? (notwithstanding business restructuring along with down-and-right-sizing sometimes leave us wondering why some people stay while others go).

Your brand is always on the move – positively or negatively

Your actions, decisions, and attitude drive how you’re perceived by others. Your brand isn’t static – it’s gets created in every interaction through how you show up for others and through the value you give.

Taylor Swift was blasting on CD for an hour solid this morning in our lounge room. My 4-year-old daughter loves boogieing to her songs, and often says “Mum, my name is now Taylor”. Whether you love or hate Taylor Swift’s music or persona, her brand value has built her business empire. I reckon her marketing success is, in part, due to her willingness to let people know who she is, what she thinks, and what she stands for.

What are you known for?

Each of us has a brand. It’s easy to forget to nurture and grow it when so much of our focus is on getting things done and delivering results.

Where do you think your brand value lies? Is it going to position you for future opportunity?

A Forbes article stated that less than 15% of us have defined our personal brand and less than 5% actually live it. ¹

You need a solid personal brand to position your leadership potential

“It’s important to build your brand because it’s the only thing you’re going to have. Your reputation is pretty much the game” Gary Vaynerchuk

5 ways to build your brand

1. Be the real you

Only when you know you, accept you, respect you, and value you, can you bring all of you to work - without trying to be like someone else or being worried that you’re not good enough.  If you don’t know who you are and show that, others will try and figure it out and probably get it (a little bit or a lot) wrong.

2. Have high standards

Keep your promises – to yourself and others - and come through on what you expect of you every time.  Be responsible for your results and keep your ego and emotions in check.  High standards don’t mean being perfect – they are simply behaviours you’re committed to, like being on time for meetings for example.   

3. Develop your networks and invest in relationships

The more you can position your expertise, and add value to others, the more your brand will work for you. A personal brand is like growing seeds.  Once you’ve planted and looked after them, you'll be in a great position to eventually reap the benefits.

It’s also wise to have a mentor and find sponsors that can help position your performance and potential.

 4. Do what you’re good at

What you do really well differentiates you from others and makes you stand out. Playing to your strengths will help build your credibility quickly.

 5. Talk about your achievements

It’s a mistake to believe your results will speak for themselves. They won’t. You have to be prepared to talk about your accomplishments.  It’s not about shameless self-promotion, ego or being arrogant - it’s about being heard and recognised for the difference you’ve made in a way that positions you positively.

Bringing it all together

Ultimately your brand is all about who you are for others. The more you nurture it, as you grow and develop, the better chance you have of getting to where you want to be and futureproofing your career in the process. What one action, decision, or choice could have the single biggest impact in the growth of your personal brand? I’d love to know.


Toni Courtney empowers leaders and teams to fast track their leadership and performance, and prepares leaders for starting new roles, accelerating within current roles, or getting role ready for a step-up position. Contact Toni at toni@tonicourtney.com or visit www.tonicourtney.com

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