Growth Hacking: Low-cost alternatives to traditional marketing

Event Details

  • DateWed 25 January 2017
  • Time6:00 PM - 9:00 PM
  • VenueUniversity of Technology Sydney
  • Location14-28 Ultimo Rd Level 8, Ultimo, NSW 2007 Sydney NSW 2007
  • TypeWorkshop
  • Ticket$150 per person
  • Table$N/A
  • ContactRaymond Phan
    9514 3504
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Growth hacking is a relatively new term being used to describe the process of rapid experimentation across marketing channels and product development to identify the most effective and efficient ways to grow a business. Its becoming increasingly important for SMEs and start-ups as a way to use low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television. The importance of data and rapid testing using lean methodologies is also an integral component. Using practical examples, tested methodologies and interactive engagement from the attendees, the workshop will provide the class with a great starting overview of what is destined to become one of the most important methodologies in the growth and development of businesses.

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