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Position Your Positive Personal Brand

27 November 2015

What position do you already own with your target market and what do you want to own? With any branding exercise whether it is your own personal brand or your business, the ultimate aim is you want to make a name for yourself – be known for that one thing. 

Well known examples include Wool worths, the fresh food people, Stefan, millionaire hairdresser, Michelle Bridges, Australia’s leading fitness guru.

Of course there are many fitness trainers, food outlets and hairdressers so why do these ones stand out? What is the answer and the formula for these success stories?

Well I believe it’s a blend of marketing, public relations, promotion and branding elements that lead to a well-positioned brand. It is also understanding that positioning really begins and ends with the customer or consumer of your product or service. What do they expect from you? I also believe that whether you are a new business, re-branding a business or wanting to position yourself in your career you need to drill down to the core essence of you. Put the ‘personal’ element into your business. Find out what is unique about you.

So here are a couple of ideas to help you determine your core brand and perhaps come up with that one word.

Ask yourself lots of questions. Do an audit to uncover, values, beliefs, goals and passions. Look at your strengths and determine what you are good at or what you do differently.Ask your clients, customers and colleagues lots of questions to get their perceptions of you and what you do well.


Research your clients or employers needs and wants. Get feedback on the work you’ve done. Are they ‘delighted’, or ‘inspired’ – is there an emotional connection?


See where the common themes or words are that come through. Write down a few sentences of what is it you offer and why it’s great – what is the benefit to them?

Is there anything unique, a concept or idea that can set you apart from the rest? Where’s the creative element that might be coming through?Are you tapping into a new idea or a major trend in your field and moving to the head of it? Maybe you are simply just very good at what you do.

Write down all the ‘you ‘– personality words. Put them together with your entire ‘do’ – action words – e.g. organiser, communicator, and how that has an impact on your client or target market – what happens to them as an end result?

By now you should have a number of long sentences written out – keep fine-tuning until you get that one message that has an impact.

 Want to read more? This blog is an extract from The Power of Personal Public Relations. Simply download your free copy of the eBook here

Sue Currie is a personal branding specialist and director of Sue Currie Communications an agency providing an integrated strategy of personal and professional public relations solutions to help business owners boost their image, renown, brand and business. Through speaking, corporate workshops, and consulting, Sue helps businesses and individuals to stand out and shine.


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