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The problem for Australian startups

03 June 2016

Australia’s start-up environment has some positive stories but as an ecosystem it still fails to flourish. Tough fundraising conditions, a lack of investor appetite and government support have been cited as issues.

But there’s another major problem: gender diversity.

Trawling through the top start-ups and there are a good 5o considered to be at the top of their game, we found five with women at the top, albeit Bugcrowd – the crowd-sourced application security business – does have a female VP Sales: Brooke Motta.

Here’s our list:

Envato operates a group of digital marketplaces that sell creative assets for web designers, including themes, graphics, video, audio, photography and 3D models. Its co-founder is Cyan Ta’eed.

Canva an online platform that makes graphic design simple for everyone has a female CEO, Melanie Perkins (below, middle). Melanie is also the co-founder of the create-your-own-design start-up.

Canvafounders 600 768X609

Jodie Fox (below) began Shoes of Prey in 2009. The online custom shoe maker lets you design your own shoes, before making them for you and shipping them to you. They are expanding at a comfortable pace.

Jodiefox 2015 Thumbnail

Kath Purkis’ Her Fashion Box was launched in March 2013 as the world’s first fashion and beauty subscription box. Since launching, Her Fashion Box has shipped over 20,000 boxes across fashion, beauty and fitness verticals and is beginning a capital raise for what they are terming ‘Sophisticated Investors only’.

Kath Purkis

Hey You – the ordering and payment platform for cafes in Australia – co-founder is Rebekah Campbell (below). Innovation and adaption have supported Hey You to move from start-up to big business.

Rebekah Campbell Hey You

With so few women in the industry heralding a certain lack of diversity, it could very well be another factor holding us back from developing a strong start-up culture.

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