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A rose by any other name still roars!


02 February 2012


Mumpreneurs, Lady Bosses, She-EOs, Mouse Wives and Biz Chicks. 

I love these terms. Love! Love! Love! Quirky, resilient and incredibly powerful. 

Yet, the radicals amongst us may argue that while cute, these terms mirror the masculine disposition for title, order and hierarchy. And in doing so, further degrade and segregate women into sub-groups because they couldn’t ‘cut it’ in the patriarchal world of entrepreneurialism, C-suite leadership and hard core business. 

What absolute rubbish. Go burn your bra elsewhere. 

This is power in language, terms and phrases as they define practice and ultimately, our identity and behaviour. 

The terms Mumpreneur, She-EO, Mouse Wives and Biz Chicks actually illustrate a much sort after agile, highly responsive and creative approach to entrepreneurialism and business leadership. They are more than labels, bundling women into types of work or roles; they actually articulate the different types of contemporary business practices that have been readily embraced by women. In fact, women are at the forefront of creating new ways of conducting business and forming never seen before workplaces. 

For example, Biz Chicks enjoy the world of business and navigate through it as they form their own career identity. Some Biz Chicks eye off senior executive C-suite roles knowing they can readily access mentors to help them on their way.  She-EOs colour vision, strategy, decisiveness and assertive action with sought after feminine wiles that are of immediate benefit to the organisation and the broader Australian business community. They are board members, staunch advocates and gracious leaders. Mumpreneurs are innovating M2M [mum-to-mum] business formats and capitalising on their time and the Wi-Fi nature of the world, knowing they can work from anywhere at any time. Mouse Wives are chicks that click, electing to work from home as they build significant online business empires. 

These terms define a ‘community of practice’. Communities of practice form when people who have common interests, goals and work practices connect and come together. Individuals and communities of practice grow and evolve through sharing ideas, determining solutions and building innovations. Through this, a shared language is created [which includes terms and phrases unique to their practice] as do traditions, myths and legends. A notion of good, ethical practice and participation is formed and understood by everyone in the community. 

This is probably why women tend to gravitate towards community of practice networks and forums. Ancient traditional women’s circles aimed to provide a space to nurture ourselves, reflect, process thoughts and feelings, recharge and enjoy a sense of community. Think about the last time you networked with some awesome like-minded Mumpreneurs, She-EOs or Biz Chicks. How did you feel during and after? Invigorated, focused and connected, right? Well, because women are so delightfully clever, we have never lost sight of the traditional women’s circle ... we’ve just added a modern business twist to it.

I love these terms and the contemporary ways of doing business that they imply. I love these terms and the innovative work places and work practices they create. But at the end of the day, as women we roar, regardless of the community of practice we belong to.




  • 8 years ago

    Ahh yes ... manscaping metro-sexuals. Your super insight, Jeannene, has put balance and perspective onto the terms we use. Everyone's shifting and changing and finding ways of forming communities of practice.

  • Jeannene ODay

    Jeannene ODay 8 years ago

    Totally agree. What about the term sensitive new age guy (SNAG) or metro-sexual? These terms also say something about how we are evolving and how the characteristics we cherish in both men and women are changing.

  • 8 years ago

    Thanks Natalie ... And just to add to the fact that we women easily mix fun and business, a copy of Jackie Collins' 'Lady Boss' was sent to me by a gal-pal-CEO. It's a terribly saucy read!

  • Natalie Gibbs

    Natalie Gibbs 8 years ago

    Well written Julia, I too love these terms and think that women should embrace them!