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2015 Job Search Trends for Job Seekers

10 January 2015

Job hunting in 2015? How are you going to get ahead ofthe game? Sticking to traditional methods will probably mean you don't even get a look in.

According to a 2014 survey, 69 percent of recruiters expect competition for jobs to increase in 2015. 73 percent of employers are planning to increase their investment in social networking to find candidates. And in 2014 51 percent of recruiters planned to increase their investment in mobile recruiting.  However, according to the same survey, recruiters say that 60 percent of their best candidates are found through referrals.

This research confirms that it is more important than ever to do your homework to understand all the methods that are used in recruitment in order to stay competitive when looking for a job.

Your Network

It is highly beneficial to gain a referral from someone who knows what you can do, can vouch for your work ethic and aptitude and make a strong recommendation that you are a strong contender for the role you are targeting. In a sea of seemingly identical candidates, the word of one trusted colleague to another is the best way for an applicant to get noticed.  

Cultivate your online brand on social media

While referrals are a great way to get your foot in the door, recruiters and employers are also turning to social media. Social recruiting has become an essential resource in the hunt for qualified job candidates. According to the 2014 Jobvite survey, 93 percent of recruiters review a candidate’s social profile before making a decision. The powerful professional networking site, LinkedIn, continues to be a recruiter’s network of choice and Facebook and Twitter are also gaining in popularity to find and vet candidates. (94 percent of recruiters currently use LinkedIn for recruiting. 66 percent use Facebook and 52 percent use Twitter.)

It is essential to manage your online brand effectively. 

Mobile Recruiting

According to the Jobvite survey, recruiters use mobile devices to post jobs, search for and contact candidates, and forward resumes to colleagues. 51 percent of recruiters have plans to increase their investment in mobile recruiting. 

So what does this mean for candidates and employers?  Companies whose websites are optimised for mobile devices will be at an advantage. As for candidates, a survey by states that 90 percent of job seekers will use their mobile phones or tablets as one of their job search strategies in the next 12 months. That’s a seven percent increase from 2014.

To stay ahead of the competition when job hunting this year pay attention to the big shift to online recruitment via social media and mobile devices, where both companies and job candidates are relying on technology to boost their professional brands and reach out to each other. Balance this out with good old-fashioned face-to-face networking for referrals, advice and guidance.


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