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One Young World - the experience
23 November 2016
Amy Zancanaro (at right) works in Westpac’s Youth and Millennial team. She recently returned from Canada where she attended the One Young World (OYW) summit as Westpac’s representative.
OYW brings together young people from every country in the world (except North Korea). Attendees may be representing a company or running a social enterprise or have a compelling personal story to share.
The aim of the summit is to discuss global issues and the hope is that the young people who attend will be inspired, build networks and take action to make a difference in their own way.
For Amy, standing in a room that was truly diverse was unforgettable.
Topics up for discussion included how businesses can be a force for good where the goal is to take Corporate Social Responsibility (CSR) further than the paper on which it is written.
A recent Deloitte survey shows that almost nine in 10 millennials believe the success of a business should be measured in terms of more than just its financial performance.
Amy says in the Youth and Millennial team they use the phrase ‘good is the new cool’. The team also believes that, as consumers change their preferences, companies must adapt or risk losing customers.
One speaker at OYW who impressed Amy was L’Oreal’s Chief Ethics Officer, Emmanuel Lulin (above). He spoke about how with the rise of technology, businesses are facing significant ethical issues at a rapid pace and that the law cannot keep pace.
For Mr Lulin, a company’s behaviour is as important as its economic performance or the quality of its products, and so it is up to business to plan and apply the ethical considerations needed to ensure customers’ needs are met.
Businesses need to do good in order to do well.
Amy believes the partnerships we have with for example the school for social entrepreneurs is one example of businesses doing good in order to do well. Through that program BT partners students who are learning how to develop a social enterprise with mentors in the business who can provide expertise and networks for their student.
Some young employees from Deloitte in France shared with OYW their platform for employees to help high school leavers get job ready. The platform provides advice on interview skills; helps them with their CVs and opens up their networks.
The ex-CEO of Telefornica shared how, as one of the world’s largest telecommunications companies, Telefornica has incredible data on how people travel and move through a city. The organisation is working with developing nations to help governments plan more effective public transport systems based on the times of day people travel and to where they travel.
Amy also noted individual achievements, such as Lina’s. Lina has begun an organisation in the Middle East called She Fighter: self-defence classes for women. In Jordan, where she is from, 70 per cent of women below 20 years of age are victims of domestic violence. Now, thanks to Lina, more than 10,000 women have learnt how to protect themselves.