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How Cricket Failed Women

14 April 2015

You could call me a bit of a cricket tragic. I have been for a long time. I spent Valentine’s Day with my husband watching the Australia v England spectacle at the MCG, and I was perfectly happy for my 4-year old daughter to choose playing Saturday morning cricket with her brother instead of ballet this term.

Meanwhile, having worked as a human rights advocate for gender equality for the past 5 years, there is nothing I am more passionate about than equality.

So when the invitation to the UN Women International Women’s Day breakfast announced it was to be hosted by Cricket Australia at the MCG, with guest speaker James Sutherland, I was intrigued; What could the Cricket Australia CEO have to say about gender equality?

Sutherland conducted the welcome, and spoke excitedly to the then upcoming World Cup final that would be played at the MCG. He spoke about it being the biggest sporting event in the world in 2015, attracting more than one million fans through the gates and more than a billion TV viewers for some of the bigger matches. I can but only assume the Sunday night final (March 29) was one of those.

In an impassioned address, he spoke about the challenges facing cricket, in particular that it is in cricket’s self-interest for the game of cricket to be a place of gender equality and full of empowered females of all ages.

“And in working to achieve this, we hope that we can play our own small part in supporting the broader UN Women agenda encouraging gender equality and the empowerment for women and girls that is in our nation’s self-interest – and indeed the world’s self-interest.”

Well, James Sutherland, if the Sunday World Cup final night showcased your best efforts for influencing the gender equality agenda on the global stage, it was an epic failure. And if your goal is to engage your sport with young mothers with daughters, like me, well again, you are way off the mark.

As proud of the cricket performance as I was, what followed during the post match interviews and presentations was not just disappointing, but entirely contrary to the purpose of UN Women, which seeks to empower women, including challenging the attitudes which perpetuate gender inequality in Australia and the region.

After witnessing a fabulous performance by an outstanding Australian cricket team, I was left feeling empty by the hypocrisy in the address delivered by Sutherland; if the Cricket Australia CEO had been serious about gender equality, then the Sunday final night was his opportunity, on a world stage, to demonstrate his commitment. Instead, from the commentary to the post match interviews and visual coverage, it was an epic fail for someone seeking to be a #heforshe.

Let's reflect, shall we:

  1. Other than commentating during pre/post match, there was no female commentator on the cricket spectacle itself; this despite a women’s cricket team that has won six world cups (the men have now won five) and three World Twenty20 championships. Are we to believe there were no available females suitably qualified?
  2. Then there was the now much talked about Warney interviews, which were really just all about how much booze was to be consumed post-match “I’d like to have a drink with everyone here tonight” said Brad Hadden. TV stations such as those that employ Shane Warne, pay for the right to telecast men’s cricket. So there ought to be no argument about what behaviours ought to be condoned and those which ought to be prohibited. Why, then, was a drinking culture allowed to be promoted by Warne, and by players employed by Cricket Australia?
  3. Did you notice the ‘barrel girl’? Yep, one woman handing trophies to several powerful male Chairs and a bunch of male cricketers on the presentation podium.
  4. And then the final picture – the Australian Cricket Team flanked for the photos by Emirates Air Hostesses. They might be a sponsor, but what sort of a message were they trying to send here?

We live in a country in which 1 in 3 women over the age of 15 experiences violence, 1 in 2 experience pregnancy discrimination and 1 in 3 will experience sexual harassment in their lifetimes. The ICC Cricket World Cup presentation through its symbolic gestures, condones these behaviours. We all know Sutherland isn't the CEO of the ICC, but we do need him to take a stand, and be the leader on issues that affect women. 



  • Adrian Totolos

    Adrian Totolos 5 years ago

    Dear Ruby, From my understanding of females and the female Intellect ( or lack of it...), women find it very hard to sit and watch a game of test match cricket for 5 days ( sometimes with no result). Kind regards, Adrian Totolos. Business Analyst.

  • Michele Gennoe

    Michele Gennoe 5 years ago

    Thank you for a very well written and interesting article Prue. I too find it very interesting all of the rhetoric that is very fashionable now to speak about gender equality that is so often not followed up by any actions. And in the case of sport, there are cultures that actively encourage and promote the stereotypes that the speeches, as you pointed out, are quite disconnected from. Until positive role models and behaviours are for women in sport are celebrated- the barrel girl, emirates girls and non existent commentary lady will remain an ideal in the speeches alone.

  • Natasha Gale Papworth

    Natasha Gale Papworth 5 years ago

    Totally agree. Any one of the Southern Star members could have contributed to the commentary . However given the money funneled from the subcontinent (lets not even start on their position on gender equality) that funded the World Cup ,including the broadcast and the commentary team its seems a that not even a female CEO would have been able to influence. What we need to do is continue to educate our young men and condemn neanderthal and poor behaviour of our men.