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Luxit - the Uber of beauty apps

31 July 2017

Fabiola Gomez Luxit

16th-century Spanish explorer Juan Ponce de Leon spent years searching for the Fountain of Youth. Allegedly, he thought it would be found in Florida. Fabiola Gomez (above), the founder of the beauty app, Luxit, has another theory.

“Mentoring keeps me young. It keeps me up to date and up with what interests the next generations,” she says.

“It fills my soul and feeds me. I love nurturing. I also love the optimism young people bring into the workplace. I say to them: ‘Don’t lose your enthusiasm, it will get you a long way.’”

Fabiola’s Luxit app celebrated its first year on iTunes recently, and the business continues to grow. There are new apps under development and there are more than 380 Luxit service providers across Sydney, Melbourne and Brisbane.

“We’ve had thousands of downloads on the client end,” Fabiola excitedly tells me when we meet to discuss her new ‘life iteration’ as an app founder and beauty guru.

The one-time corporate lawyer goes on to explain her career trajectories: “I ran my own law company and then, when I was 30, I realised I wanted to do something more. I enjoyed being a lawyer but it wasn’t fulfilling my pure passion.”

So, Fabiola took a year off to find there was a world out there that wasn’t law, files, clients. At the same time, an opportunity arose to become the General Manager at Camilla – the fashion label.

It was 2007 and Camilla was expanding into a “real” business with retail outlets, offices, and a new headquarters in Bondi. Fabiola took the position and provided the business side to owner Camilla Franks’s creative side. The partnership worked well

Following that role, Fabiola took another short break before working with another eponymously named fashion label, Leona Edmiston, in a business role: “I loved my life but I did find myself wondering how I’d fulfil my true passion as a connector, mentor?

“Luxit came about when I caught up with a friend of mine who had developed her own app, which taps into your mental health. Her app is similar to Facebook but focuses on your feelings for the day, and it offers networks of friends for support.

“We were having coffee and I had my three phones with me and found myself answering one and then the other and texting something to someone else on the third, when my friend said to me: ‘I can’t believe you. We haven’t seen each other for months and you’re on your phones the whole time. What is going on?’

“I was connecting someone who had asked me for a hair and make-up artist to one of the people I knew in the field. On the other phone, someone was asking about a manicure, and I was putting her in touch with a freelance nail professional we’ve used for fashion shows. The text on my third phone was to organise someone to go to the home of a friend who was after a spray tan that day.”

Fabiola’s coffee partner asked her if she was charging anyone for the service she was providing as an uber connector? She wasn’t, and the seed for the Luxit app was planted.

“I knew all these freelances who wanted work and I had the customers who wanted to use their talents. I could also mentor people coming up through the beauty and fashion industries and support them to expand and grow,” says Fabiola, whose friend provided her with a ‘road map’ by letting her tap into her app development experience.

Luxit has two apps: one for clients and one for partners - the beauty and health professional providers - and has been coined the “Uber for beauty”.

“Our partners are all screened,” explains Fabiola.

“Each applicant has to apply through our website and those who pass our checks are the providers we accept. At the moment, services are on demand for clients but we are launching a new version soon. It will allow our clients to schedule appointments: opening up services for long-range bookings,” says Fabiola.

Luxit’s services are at set prices and the business takes a 20 percent service fee from service providers.

“I love my job,” says Fabiola, going on to say: “It doesn’t feel like work and it’s helping people by providing them with a service when they need it, as well as how they need it to fit in with their lifestyle.

“Marketing is making connections. I see connections between everything. I am a connector,” she finishes.