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Your travel dollar can make a difference to equality
13 April 2018
YWCA’s Song Hotels are billed by the longstanding philanthropic organisation as the first of their kind: Profit-for-Purpose hotels in Australia. Sometimes known as a Social Enterprise or a Triple Bottom Line Business, there are two Song Hotel locations: one is in Redfern and the other on the edge of the CBD near the corner of Hyde Park and Oxford Street. The city establishment opened nine newly themed rooms in its Women’s Wing – the re-vamp supported by Westpac.
Eight impressive muses have inspired and added personal touches to the rooms. The ninth room is given over to a history of feminism in Australia.
At the recent soft-launch Ruby was invited along to experience what the muses had to offer: khaki Australian Zoo shirts, an enormous koala mural and Steve Irwin memorabilia from Bindi Irwin; SIA’s sheet music lining the wall of her name room - and a chandelier (above). Other rooms were inspired by Lee-Lin Chin, Nakkiah Lui, Missy Higgins, Tina Arena, Sally Rugg and Deborah Mailman.
The for-purpose aspect of the Song Hotel model are not “add-ons or marketing ploys”. As Vanessa Beggs, the chief executive of YWCA NSW, notes: “All the profits from this facility, including the bar and restaurant, go directly towards the frontline of our programs and services.”
The YWCA’s programs and services deliver domestic violence support, women’s refuges, homeless support, mentoring for young women, financial literacy, and life skills.
The organisation also raises funds through donations, and government grants.
You can book a room at Song and vote for gender equality with your travel dollars from April 16.