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The unexpected costs associated with the fashion blogger lifestyle
20 September 2016
blogging is big business and many of us can sometimes get envious
about the wonderful lifestyles many fashion bloggers lead. Working
from home, attending fashion shows, a constant supply of shiny new
products and an instagram account full photos of their picture
perfect lives. But what are the costs associated with the lifestyle
of a fashion blogger? You may be surprised to hear that many fashion
bloggers have real responsibilities just we like we do at work - they
have deadlines to work to and expenses to pay just like any other
job. But as with any small business, these professional bloggers have
to reinvest their hard earned cash back into the operation.
be a successful fashion blogger, it's essential for them to attend
certain events, one of the most obvious being fashion
order to keep up to date with the latest in the industry. And you may
be surprised to hear that there are only a lucky few that get entry
into these events paid for by various brands. Most bloggers pay for
trips like this out of their own pockets. When taking into
consideration that New York, London, Paris and Milan all host two
womenswear shows a year, this can become a very expensive hobby, one
of which is an essential trip if a blogger wants to stay ahead of the
not just entry into the event that costs money, regular trips are
often another major expense for fashion bloggers. Some international
bloggers can travel 100,000 miles a year in order to attend various
work related meetings or events. On top of these travel expenses, the
blogger will more often than not also need to pay for accommodation
whilst on the trip making this aspect of the job an expensive one.
top of these essential fashion events, most bloggers will also hire
an assistant of some kind who will help them to organise their time.
Most of these assistants get paid an hourly rate as well as any
expenses they may incur whilst on the job.
events and travel, another major expense for bloggers will be the
management of the blog itself along with their various social media
platforms. Many will start off with a free site, but in order to make
it big, bloggers are required to upgrade. This means paying large
fees to web development companies, graphic designers to create logos
and sometimes even marketing/branding companies in order to reimagine
the brand image or identity.
add to the already mountainous list of expenses, there’s the
equipment needed in order to create their online content. Tools of
the trade include cameras, lenses, tripods, external hard drives and
photo editing software, each of which being a costly investment.
most fashion bloggers will also spend a proportion of their earnings
on fashion. After all, it is their passion and their personal style
is often one of the reasons we are so intrigued about them and their
opinions on what’s big in the industry. In addition many bloggers
may not have been blessed with their knowledge of style from the get
go and many will have invested in some sort of styling course in
order to fine tune their skills. There are many ways in which you can
learn more about the world of fashion - for example, you can pursue
a stylist course at Professional Styling Academy
or complete an internship where you can gain the knowledge and
experience needed for a career in fashion and styling.
are not ignoring the fact that one of the perks that comes with a job
as a fashion blogger is all the free stuff. Fancy client meetings and
lucrative advertising deals. A small number of sponsored blog posts
can be worth as much as $25,000 to a blogger. Bigger contracts could
earn them hundreds of thousands! Many successful
that have put in the hard yards and made it big will certainly be
earning over six figures (not bad for a self starter).
with any career, you get back what you put in and for many fashion
bloggers, the expenses listed above have been worth their weight in
gold. With any job, you will need to invest both time and money to
become successful and there is no doubt that having a job in this
exciting industry is extremely sought after. The question is - is it