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Woman in business: Cheryl Cecchetto's party plans and tips

04 December 2014

Passion To Create

World renowned special events producer Cheryl Cecchetto is behind some of the most memorable and high profile events in the United States. At the forefront of the special event world since 1988, Cheryl and her crackerjack special event team deliver comprehensive, cutting edge celebrations to the most discerning of clients and savviest of guests.

Cheryl handles the official celebrations for the Oscars and Emmy Awards, for example.

Her new autobiography Passion to Create (New Holland Publishers, rrp $49.99) has all the thrills, spills and tips you could ever hope for on what goes on behind and in front of the scenes at these entertainment world bashes. (There’s a lot an insider like Cheryl can tell you if you’re looking to create something special in the party line and avoid the dramatics.)

In Passion to Create she shares her favourite recipes, secrets, and behind -the-scenes tales of Hollywood’s prestigious celebrations, from the largest galas to the most private and personal of parties. She offers delicious family recipes, as well as recipes direct from the celebrity chefs who so famously entice the palettes of Cheryl’s A-List clientele.

She also shares many Hollywood-inspired, party-planning tips for everything from personal weddings to home entertaining. 

Counting among her friends, people such as the President of the Academy of Motion Picture Arts and Sciences, Cheryl Boone Isaacs, the book is studded with great anecdotes, touches of drama and great humour.

Cheryl trained in Toronto and New York in the performing arts, only to find herself making a career for herself at the party end of things.

Recently in Australia to launch her book, Cheryl and Ruby achieved one degree of separation through Ruby’s Rachael McKenzie.

Rachael discovered her husband Kevin, who is a stylist, was asked to do Cheryl’s hair for the various media events she attended to launch her book.

At the end of a hectic few days of early starts, Kevin was invited to attend a private party at the InterContinental in Sydney to celebrate with Cheryl, and others, the success of the book’s launch.

Announced as her new BFF, Kevin says, Cheryl tells a great story but knows when to remain mum on the details when it comes to difficult stars.