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10 Mysterious Things Restaurant Owners are Dying to Tell You
08 June 2018
you like to visit restaurants? Why not? It’s everyone’s favorite place! All the
emotions and drama can be felt at a restaurant. For many
restaurateurs, having their own restaurant is a passion, a dream come true, and
you might treat it like a baby- constantly be there in all the chaos, can’t
trust it to anybody else because no one is going to love it like you do.
like any other business, restaurants always strive hard to be more creative,
unique and all of above sever better quality food to customers. Moreover,
restaurants struggle to maintain customer consistency. It’s not only the food
that attracts the customers but the way you treat them is always cherished.
don’t know, but the truth is, restaurateurs have a lot in mind but that doesn’t
mean they’ll always express it. Here is some inside scoop that I want to share
with you all today!
just hate Online Coupons- Many customers have
a misconception that Groupons and restaurant.com is restaurateurs’
friend. In reality, no, they are not! They just help them to get more customers
and if customers like their food they will come back again. In many situations,
customers come in regularly and only use Groupons or restaurant.com
coupons, which eventually hurt restaurant business financially. According to
Frank Lombardi, owner of Lombardi’ Trattoria in Redding, C.T. said, “It’s
supposed to be something that introduces diners to a restaurant for the first
time”. By the way, this makes us feel like you are asking to use our restaurant
love cash payments- When you do cash payment and
tip their waiters as a reward for their service; they take that home, which is
hostile for owners. But, even the owners like cash. I know many customers
prefer card payments to earn free points, but processing card transaction
through Visa/ MC cost way too much for restaurants. Be sure you keep this in
mind when you visit any restaurant.
Use number stings- I know this might be a very
hurtful thing for many customers, but honestly this true. Yes, they use number
trickery to make the customers realize that they are eating at a very
competitive price and so they demand more. They turn a meal of $20 into a meal
of $19.99, moreover, some restaurants are pro with these number trickery they
even use things like $ 19.85. Higher restaurants don’t use such tricks as you
know where things are expensive.
earn less than you think- Well, behind every
fructify restaurant, there’s a diligent team- and they need to be paid. When
you are into a business your goal is to earn profits but in the restaurant
business, it’s not that easy. As per the analyses, most of the startups face
capital and time issues as around 60-70% of the expenses in restaurant
accounting are payroll, taxes, labor costs and the cost of food and
beverages; the remaining amount is used for other expenses including direct
operating expenses, rent, property tax, etc. So don’t clear your
misconception by looking at the rush in the restaurant.
use senseless words to make bland items sound more interesting- This
tactic is very common among restaurants. They use such senseless language to
entice customers for that particular dish. For
example, they will use words like “beet roots”. Ahh! Beet means roots,
but beet root sounds more interesting than beets. Now you got it, why
you were craving for that unique item on the menu.
don’t love reviewing websites- In this digital
world, people are fond of surfing and they use websites such as Yelp to take
their dining decision. Well, analyzing customers’ mindset is tough. They might
check the review and visit the restaurant at the same time if they find any
critics about the restaurant they might avoid the restaurant. So, if these
websites can help to improve mistakes will be beneficial and restaurateurs
would love to review, but any bad review and they are gone. So decide whether
you will go according to the reviews or go as per your own choice.
don’t use dollar signs in menus- This is a
psychological trick but it’s relatively effective. Most of the restaurants
don’t use a dollar sign in the menus as the dollar sign remind the customer
about money. Isn’t it interesting? When you don’t see any dollar sign you don’t
think of money how much you are going to spend or how much this food will cost
you; you just order it. Further, remember this fact that without dollar sign you
are not ordering something cheaper.
stuff are way too expensive- Many times people
ask for more bread or extra butter and restaurants provide you with that. But
what if every single customer ask for more? This could be expensive.
Well, providing more bread to a single person or in a day to 2-3 customers,
whereas providing more to every single customer per day increases the daily
expenses as the cost of bread, butter, olive oil is costly than you may think.
Avoid asking for more or else pay for what you asked for.
hate “no shows”- When you reserve a table for
any special occasion and don’t appear, it really spoils the evening of
restaurateurs. Because the moment you make the call for reserving a table;
along with owner even the employees start preparing for the night as they count
on tables precisely how many are left. Moreover, if you have visiting table in
a small restaurant and don’t show up it may reduce their walk-ins and lead to
take care of every little thing- From the fragrance
in the restaurant to the music, lighting, the shape of the dishes and bowls,
the color of napkins, restaurant owners are responsible for every little aspect
in their restaurant. As the adage goes “A restaurant is a compendium of choices
that the owner has made. If you look around a restaurant, everything
represents a choice: the kind of salt shaker that’s on the table, the art on
the walls, the uniforms on the waiter”. Don’t take restaurants
lightly, they are very careful with everything they provide.
that you understood the inside scoop of restaurants feel pleasure to visit
restaurants with your friends order a wine, eat food, create memories and write