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How to Leverage the Marketing Potential of Photo Booths
24 May 2016
The popularity of photo booths, for fun and leisure, has soared in recent years. These quirky accessories are now a common sight at wedding receptions, birthday parties, and corporate events. So, if you run a company and you’re looking for a way to give your next event some extra sparkle, it could be worth considering photo booth hire.
Or, as the price of such products has fallen substantially over the last five years, if you spot a photo booth for sale, it could be a great investment. High quality photo booths represent a huge marketing opportunity, particularly if they’re used to maximise brand exposure and increase customer interaction with the company.
These handy hints and tips will show you how to leverage the promotional potential of photo booths at your next event.
Increase Customer Engagement
When planning corporate events, the focus is all about exposure. Not much attention is given to longevity or, to be precise, how long customers can be kept entertained. Yet, the more time they spend interacting with your brand, the more likely they are to remember it when shopping in the future. So, give your guests more than catchy tunes and tasters to try; with a photo booth, you can encourage people to play, in exchange for signing up to your mailing list.
Take Your Brand Further
If there’s one thing that we all love doing, it’s snapping pictures and sharing them on social media. You can take advantage of this, by giving guests the tools to do so (access to a photo booth) and adding your logo or company name to each picture. You can make this happen simply by programming the booth with pre-set text before you allow it be used. Then, the rest will take of it itself. Every time that the pictures are shared online, your brand will get exposure.
Instant On Site Collateral
These days, the most effective type of marketing is instant. Contemporary consumers are demanding and they don’t want to wait around for rewards, as the market is saturated with special offers, introductory deals, and giveaways. This is why any company or commercial event that can offer something fun, valuable, or cool in an instant will be appreciated. Photo booths are a great example, because they delight guests and get them engaged with a new brand before they get a chance to second guess themselves.
Word of Mouth Promotion
While photo booths are a fairly common site at private parties, they’re still a fairly new addition to roadshows and trade events. So, if you do set one up at your next event, it’s going to stand out and potential customers will remember it. This is especially true if you encourage guests to chat with you about what it does, why it’s there, and what sort of connection it has with your brand or products. Word of mouth promotion is extremely powerful, so don’t underestimate the impact of answering questions, fielding queries, and taking directly to interested parties.
Making Marketing Fun
If you want your marketing efforts to be successful, you need to approach them from the perspective of potential customers, not just from the viewpoint of your own objectives. Keep things fresh, fun, and easy. While you do want to get guest signed up to mailing lists and feeling happy to hand over their details, the best way to do this is quickly. For example, you can have guests enter their name and email address if they want to collect and retain their photo booth strip.
Capitalising on the Popularity of Photo Booths
If you want to make photo booths a permanent fixture at your corporate events, it is a better idea to buy a machine outright than to hire one. The costs will be lower, if you have lots of events planned. Transportation is surprisingly easy and installation can be completed in under an hour, so why not inject some fun and personality into your next trade show with a super cool photo booth?