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A picture can tell a thousand LOLs

31 January 2014

Jordana Borensztajn photo 1

Guest post written by Jordana Borensztajn - a social media comedian, commentator and trainer. Follow her on Facebook, tweet her at @JordanaOZ or for info head to her website. Jordana is a Social Business 2014 speaker. (Ruby members receive a 20% discount off the Registration fee. Use the promo code:RUBYSB14)

From Cinderella to Sleeping Beauty, Charles Dickens to Lords of the Rings, storytelling has been around since the beginning of time. No matter how stories are captured and documented – on carvings, paintings, on the back of napkins, or even through iMessage – images have always been a powerful part of the storytelling process. And in the digital world, they’re one of the most powerful tools at your disposal. Just look at some of the stats floating around the web from the end of last year.

  • 350 million photos are uploaded to Facebook every day (most are probably selfies)
  • 60 hours of video footage is pumped into YouTube every hour (hopefully goat videos)
  • 35 million images are uploaded to Instagram each week (that's A LOT of hashtags)
  • Animated GIFs attract the most engagement on Google Plus (quite an achievement)

Plus there’s also Pinterest, and Vine, and Vimeo and more. ‘Ok, so I understand videos and images are powerful. But how do I use them for my business?’ We all know about the ‘show, don’t tell philosophy’, right? It certainly rings true in the online world. If you can find a way to send a message, share a lesson or bring an idea to life through visuals, it will have a bigger impact than just text alone. One of the best things about social media is that it connects people and allows us all to share – and showcase – the things that matter to us; the things that impact us. If I find a photo that makes me go ‘awwwww’ or a video that makes me LOL, it’s only natural that I want to share it with my friends so that they also experience the ‘warm and fuzzies’, or totally burst out crying with laughter. When preparing your posts, and dreaming up images and videos that might suit, think about the message you want to convey, the demographic you’re trying to reach, and above all be creative and have fun. Because if you’re having fun when you’re posting, your fans and followers will pick up on your authenticity and jump on board. Whether it’s a photo, video, graphic, infographic, meme or even a screen shot, visuals should be a key focus within your content marketing strategy. Here are some visual delights that I have loved: Starbucks’ Twitpic celebrating the Royal Baby When the Duke and Duchess of Cambridge gave birth to their first child, loads of brands seized this real-time marketing opportunity. Starbucks UK posted one of my favourite images. It was simple, effective, and pulled on the heartstrings. I mean, isn’t that baby cino just adorbz?!

Royal Baby Starbucks                  

Will It Blend? infomercial series One of the internet’s viral classics belongs to Tom Dickson, the founder of Blendtec, and his range of infomercials that showcase – in the most extraordinary way – just how effective his blenders are. When I say extraordinary, I mean it. He has blended iPhones, iPads, marbles, golf balls, a garden hose, an Xbox, Nike sneakers, an iPad, a Rubik's Cube, and more. His videos have clocked up million of views because they’re funny, have a huge ‘wow, is he really doing that?!’ factor, and of course, prove the power of his product. Here's one of his finest clips. This iPad blend video has more than 16 million views.

Happy birthday Apple Macintosh When it comes to class, Apple nails it. The tech giant recently celebrated the Macintosh’s 30th birthday (hip hip hooray!) and tweaked its design appropriately, showcasing their celebratory branding across their sites, and in stores. In true Apple spirit, it was classy, subtle and incredibly effective.

30mac

In an internet age of decreasing attention spans and increasing Photoshop pallets and video editing filters, finding ways to bring your posts and brand story to life through pictures and images isn't just a great opportunity, it’s essential. Trigger your creative juices and don’t be afraid to try out different ideas. Except maybe blending. I wouldn’t do that at home. Got a question? Tweet me at @JordanaOZ!

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