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Hey You - how technology helps business
11 September 2015
This is my first blog for Ruby members as Director Women’s Markets, Inclusion and Diversity. I have been in the role now since July and am so looking forward to meeting and interacting with you all and in announcing in the coming months our Women’s Markets strategy and how that relates to and works for you.
One of the areas we will be exploring with Women’s Markets is the impact of and optimisation of the confluence of technology descending on us all – best described by the acronym SMAC (social, mobile, analytics and cloud) – I believe this has some major implications for women in business and for women as consumers in our modern society.
We all know that social media has provided us with new ways to reach and interact with each other, while mobile technologies have changed the way we communicate, shop and work.
As for analytics, they allow us to understand how, when and where people consume certain goods and services and cloud computing provides us with a new way to access technology and the data we all need in business to quickly respond to changing markets and solve our business problems.
The upshot when these four technologies come together is to create entirely new ways of doing business.
Westpac’s Reinventure Group, an independently managed venture capital group, has a committee on which I sit. Two fantastic “disruption” businesses, which have been brought into being by SMAC technologies and into which Reinventure has invested are NABO and Hey You (Beat the Q).
NABO is the social network for your suburb, helping put you in touch with locally recommended business people, events and nearby bargains, as well as creating a safer and friendlier neighbourhood.
Hey You, which I call Uber for coffee, is great for anyone on the run who wants to order and pay en-route to their local café. I use it every day at the café in my foyer and am so in love with this app. For business owners Hey You has enormous potential, attracting new customers to your café, increasing customer loyalty, increasing order values and helping you generate more orders.
Closer to home and more recently, I have been working on our 2015 Australian Financial Review and Westpac 100 Women of Influence awards. Now in its fourth year, choosing this year’s top 100 has been a fascinating and rigorous task and we will announce the winners at the end of this month.
I encourage you all to look out for them and join us in celebrating not just this 100 but all our winners: all 400 of them.
I would also like to take this opportunity to farewell our past Director Women’s Markets Larke Riemer and wish her all the best for her future endeavours. Larke has, in her long history with Westpac, done so much in this space (education, networking and supporting women), and has been called by our former CEO Gail Kelly, “an institution”.
I don’t think any of us will ever forget Larke’s calling card of “a man is not a financial plan” and we will have her back to speak at events.