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What does it take to be a woman in business?

17 August 2017

Of the 2.1million businesses in Australia the gap between male and female ownership is significant. That lack of diversity is not good for business, the economy or society.

Women are staking their claim in the Small Medium Enterprises sector and the growth opportunity is significant. To support women-owned businesses to succeed Westpac has put together  a number of inititives including its Davidson Institute online workshops. Ruby will be holding the free Seven Steps to Business Success on Wednesday 20 September. This follows its Westpac Women Business Masterclass: Grow today. Build for tomorrow, which will be held on 19 September.

Westpac’s Businesses of Tomorrow Report found that businesses rely on each other to succeed. More than competition, other businesses can be suppliers, customers or investors. It’s not just businesses that can benefit from collaborating. Businesses can also work together or individually to create “shared value” for society by addressing its challenges. Other businesses can also be an important source of support, advice and access to new networks of customers and opportunities. These relationships can be established through formal and informal networks, word of mouth, and associations such as industry bodies.

Globally, according to the UN Women’s Report, corporations spend trillions of dollars acquiring goods and services, yet purchases from women-owned businesses account for a mere one per cent of the total spend. Overlooking women-owned businesses, corporations miss an opportunity to expand their global markets, diversify their supply chains, and grow the economy, while simultaneously improving the lives of women and girls around the globe.

Our Masterclass Day acknowledges that 51 percent of female operated businesses are sole traders.  How do you manage your business whilst building your future? How do you fund it – and not cheat yourself out of an income and super?

We will also address building innovation into your business with Kate Cooper, Director - Innovation Services, Westpac.

Women are under-represented in supply chains, typically comprising less than two percent.  So, how do you find new business opportunities, and access large corporate opportunities?

Hear from corporate procurement specialists from Westpac Commercial Services and WEConnect International corporate members including Citigroup and MSD on what corporates are looking for and how to tailor your pitch to a specific audience.

Westpac Women Business Masterclass: Grow today. Build for tomorrow is on 19 September from 1.30 pm to 7pm. Express your interest in our Masterclass workshop day, here.

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