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Expert angle - Innovation Q&A with Kate Cooper

30 March 2017

Hear from our expert panel on their approach to innovating and staying ahead of the game. 

Today’s world is one of constant change. Every day there are new challenges; new problems that need new solutions; new solutions that come from innovation. Many people are asking the question "How does our organisation become more innovative?"

Our special guest Kate Cooper (below) joined Westpac in November 2016 as the Director of Innovation Services within the Westpac Group Strategy + M&A team.

Kate Cooper Westpac Director Of Innovation Pp Sml

She is responsible for leading and accelerating innovation across the Westpac Group. Her focus is to build and partner to solve real customer problems by reimagining banking and creating a financial service ecosystem that delights customers.

Kate is passionately committed to collaborate with Westpac’s 36,000 plus employees and evolve the working environment that delivers a successful model for innovation and acceleration engagement as she has done overseas.

Prior to joining Westpac, Kate’s career saw her appointed as the first Head of Social Media for the UK Government where she devised and

delivered bespoke social media strategies and campaigns for Cabinet Office, Departments and Ministers’ to enable government-wide social media adoption including training and coaching 121 key stakeholders. Highlights of this role saw Kate deliver a Digital Communications Strategy for the London 2012 Olympics, Digital & Social Media Engagement for Department of Children, Schools & Families, ministerial engagement strategies using social media and youth engagement for Number 10 and the Cabinet Office.

In 2011 she founded Bloom, a boutique strategy consultancy focusing on social business and digital transformation. Over 4-years, she grew the business organically working with leading global brands Lego, Aesop, Butlins, The Economist, Goodwood Group, Lexus and Toyota before steering the business through a merger with Spain & LATAM’s number 1 independent digital transformation consultancy, Territorio Creativo to form Good Rebels.

Kate holds a Bachelor of Arts, American and Commonwealth Arts from the University of Exeter and outside of work is busy settling her husband and young family into life in Australia. 

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