For part three in this social media series we’ll look at how to ease the burden of coming up with regular content, creating a calendar template for social media updates so you can schedule your posts in advance, and aligning your posts with topical news and events.

I flew to Washington DC just after Easter for the Global Banking Alliance (GBA) meeting, where I also finished up my time as chair of the organisation. Wearing my signature style: a Nicola Waite wardrobe, Dinosaur Design jewellery, and sporting Corban and Blair stationary, I made an impression. Corporate heads swivelled.

Founder & Creative Director & Designer, Leona Edmiston

CEO & Co-founder WEConnect International

Westpac releases Women in Business Survey.

Congratulations! You’ve decided to return to the workforce after having your family or a long absence from the rat race.

As part of a number of Westpac initiatives for May 2012 around women and business and women business owners, our Woman at Work piece with the cofounder and CEO of WEConnect International, Elizabeth Vazquez introduces a whole new concept in economic development and diversity. Here we give you a glimpse into the future…

Because I am one, I know that mothers are often the primary (and sometimes even the solo) breadwinner in the family, and both are really BIG jobs! So I’m pleased to share with you the 7 best tactics I use as the entrepreneurial mother® that have enabled me to not only build my 7-figure Mother of a Business, but build to a size where I could Sell it.

Taking a risk can make or break you but if you never ever do it you’ll never ever know… success or failure.

Asking family and friends to invest in your business idea has a number of risks and the consensus is you probably shouldn’t ask them if you want to remain on speaking terms.

Women are running SME's to gain greater independence and flexibility at work.

Gaston Bachelard a French philosopher once said, “If I were asked to name a chief benefit of the house, I should say: the house shelters day-dreaming, the house protects the dreamer, the house allows one to dream in peace“

From Global Financial Crisis (GFC)to Global Financial Transformation (GFT)

New Work Health and Safety (WHS) laws have replaced the Occupational Health and Safety (OHS) laws in NSW effective January 1st, 2012. So how does this affect you? The following information will enable you to understand some of the key changes that will impact your business.

Larke Riemer, Director Women's Markets interview with Peter Switzer discussing women climbing the corporate ladder in Australia.

Leaving a lasting impression with your audience can be one of the hardest marketing challenges you ever deal with.

Take a walk in Gail Kelly’s shoes. Read about her first-hand experience of creating stronger, sustainable communities from grass roots to corporate boards.

As a Business Services Practitioner and Trusted Advisor, my role is to support my clients embracing change with their family businesses. In my experience, it is a tendency for Women in Business to put their own needs and requirements at the bottom of their list.

For part two in this social media series we’ll look at how to set up your accounts, choosing names and images and working out your time commitment.

In honour of one of Australia’s first entrepreneurial women, Mary Reibey, Westpac in partnership with AGSM Executive Programs is pleased to present The Mary Reibey Scholarship.

In this three part series on social media we’ll look at how to choose the right applications for your business, tips on setting up your accounts and choosing names, and lastly strategies and resources for creating regular, timely content.

William Pesek, wrote an interesting opinion piece in the Sydney Morning Herald recently about Japan’s need to embrace its female workforce in order to drag its economy out of economic stagnation.

Let me see a show of hands who feels comfortable asking for a pay increase? I’d hazard a guess to say not many of us feel confident about asking for more money. Most of us know that the best time to negotiate salary is when you’re starting a new role, but what about when you’re 12 months down the track and it’s time to talk salary review?

Westpac Economist Elliot Clarke comments on the week's market events with a look at the RBA's minutes for March and what they reveal about our changing economy, plus the outlook for interest rates, house prices and the recession in Europe.

For the past few weeks – triggered no doubt by the growing interest in celebrating International Women’s Day on March 8 – Ruby’s been inundated with a flood of gender equality and diversity reports, issues papers, initiatives, surveys, studies, media articles, awards and awareness campaigns. One thing led to another (as it does when you’re online) and we decided it would be interesting to put together a summary of what we found browsing around for 10 minutes.

Our report, comparing the survey results of those in the wider community who did the Westpac Finance Survey: Women’s Markets in mid 2011 with the results provided by Ruby members who did the same survey a few months later (in September 2011), was no surprise.

“Buying fakes funds terrorism.”

What does it mean to be a feminist? The question’s bobbed into view for me a great deal lately.

Cath Keenan was a journalist and Arts writer with The Sydney Morning Herald for many years. Now through her Sydney Story Factory, which is the inaugural winner of the Mary Reibey Community Grant, she is taking children on a life-expanding creative journey with their own words and stories.

Using this great article from the Boston Post (Ten Must-Do’s When Preparing to Sell Your House) as a base, I’ve adapted it to fit in regards to your Business…